Product Packaging is influential as it shows to buyers and consumers why your product and brand are distinctive.

According to Mlhorta in 2008, one of the main defects that pistachio exporters need to improve is defective packaging system. Many believe that the product itself and performance is more important than packaging but the fact is Packaging plays a remarkable role in failure or success of sales and marketing around the world.

The main purpose of product packaging is to protect the product inside the packaging from any sort of damages. Solid and durable packaging not only protects the pistachios and pistachio kernels during transit from our factory to the retailers, but it also avoids any damages while the pistachio and pistachios kernels sit on retail shelves. As Truenut works as a wholesaler our packaging can be used for both re-packers ad retailers.

Pistachios in shell are less vulnerable compared to pistachio kernels, as the outer shell already protects the pistachio kernels and can not get broken easily, hence the packaging for pistachio in shell can be both in cartons as well as bags/bulks and bags are more reasonable in price than cartons. Yet, some buyers rather to receive pistachio in shell in carton, as they are used to this type of packaging or they may not use labors to unload the containers and they use lift truck for unloading, hence they need cartons with pallet. Therefore, we respect all purchasing behaviors and we have created different packaging for different buyers with different requirements.

We did multiple researches and analysis about the design of packaging and many factors were examined such as, Customers beliefs and religions, purchasing behaviors, meaning of colors in different countries etc. As result, our packaging design granted as the best packaging of the year in 2015-2016.